A seven day long extravaganza of art and entertainment, the Pariyanampetta Pooram is the annual festival at the Pariyanampetta Bhagavathy Temple. The festival which witnesses a scintillating display of several art forms of Kerala draws crowds in hoards. Bhagavathi or Mother Goddess is the presiding deity here and the major attraction of the festival is the Kalamezhuthu Pattu. In this vibrant and multi-hued ritual, the images of the Goddesses are drawn on floor using different colourful natural powders. Art forms such as Kathakali and Chakiyarkoothu are staged during these festival days. At night, the folk art form Tholpavakoothu (shadow puppetry) is performed which spruces up the festival creating a unique ambience. A procession of around 21 elephants is taken out on the concluding day and it is also marked by the display of folk arts like Kaalavela (bull effigy spectacle) and Kuthiravela (horse effigy spectacle) and others like Poothanum Thirayum