Keralites have embraced and loved gold since time immemorial. behind hand of religion or caste, it is central to our identity. In the ancient days, each community or caste had its own traditional designs of ornaments which were made especially by the family goldsmith. The passion for gold has only improved over time and the current fashion industry merges the traditional designs and the modern patterns under one roof, the jewellery shops.Women mainly are known to adorn themselves with numerous gold ornaments in a multitude of ways. It plays a major role in our celebrations, be it religious ceremonies or marriage festivities.