The Payyambalam beach is a popular picnic spot of the local people and holds much potential for development into a tourist resort. The rest of the land - Kannur - is equally fascinating to explore. Being the cradle of ageless folk arts like Theyyam and folk music, Kannur has always remained a land of ageless charms. It is the most popular beach in Kannur. Here a broad beach ofpayyoli beach, kozhikode mild waves splendidly extends along 4 kms of city shoreline. Many hold the view that the even stretch of Payyambalam has the potential to become one of the top beaches in Kerala. However, some serious work is required for that to come true.